TWO.
Many of my reader (no...not a typo...I just know how many people still read this blog) are familiar with the ONE campaign. Funded primarily by the Bill and Melinda Gates Foundation with Bono as the key spokesperson, this non-profit primarily works to raise awareness and provide aid to developing countries.
Bottom line...they are trying to make a positive difference in the world.
But the question is why are the doing so little. Ya see, its the name. ONE is really the least they could possibly do. I mean we already have billions of people who are doing ZERO. Thats what got us into this mess. So, effective today I will be starting the TWO campaign. Basically it will be identical to the ONE campaign, except we plan on doing twice as much. I know what you may be thinking...why not more? Well, right now its only me and I want to set achievable goals. I’m waiting to hear back from the Bill and Melinda Gates Foundation and have an e-mail into Bono.
Some may want to get involved right away. Unfortunately we don’t have rubber bracelets made yet. So, in the mean time, you could just get two ONE campaign bracelets and where them on the same arm.
So, keep checking in to learn more about this exciting global campaign. We anticipate that there will be double the excitement that the ONE campaign generated.
Phil Osepher
TWO Campaign Founder and Interim Spokesperson
6 comments:
How do I donate?
Mr. Osepher,
Though your attempt at achievement is admirable your taste for culture and finer things is questionable. The rubber bracelet is in the Top 10 list of Things That Were Cool in the 2000s But Are No Longer Cool Anymore. We are breaking into the 2010s so you have the opportunity to create the latest greatest awareness trend. I hope you will pursue the designation of said trend in your next post.
Cordially,
Travis Keller
Creater, Producer, Designer, and Writer of http://www.subversiveREFORMATION.com and ONE supporter
Rev. Keller,
We appreciate your thoughts and perspective as it relates to our marketing plans. Our marketing team has not yet finalized any products that we will use for our campaign. While some on our team were surprised that anyone would consider rubber bracelets to fall in the category of “finer things”, we respect your opinion as a man of the cloth. We simply suggested those that bought these bracelets for the ONE campaign (when they were cool), can still find a use for them if they so desire.
But fear not, we are working to increase awareness in our campaign and have already been reaching out to a number of persons of influence and interest to help us in this effort. We at the TWO campaign feel we really have the pulse of this generation and have therefore already contacted the following individuals as potential spokespeople for our new initiative:
R&B Artist: Christ Brown
Professional Golfer: Tiger Woods
Socialites and power couple: Tareq and Michaele Salahi
We’ve also attempted to reach motion picture star Wesley Snipes....but have been unable to reach him.
Despite what Travis says about culture and coolness, I'm all about Project Two. It's catchy. Maybe throw in some Scripture about where two or more are gathered, He is there. Sorry Bono, you don't have Christ.
so wristbands are out.. how about do-rags?
i don't know if that's a good idea phil.
1. chris brown's music isn't all that good. that may not be a good idea for your campaign.
2. tiger woods didn't win a major at all last season, so you could probably do better.
3. i think if you make a "two" bracelet, you'll be giving in to an already consumerist driven world that doesn't really need more stuff. so how about a shirtless campaign. no shirts. or pants. your choice. but that will be what sets your campaign apart from others. instead of buying more stuff, you're campaign takes things away.
these are just things that i thought of off the top of my head. i'd love to partner with you in some way to see that the "two" campaign does twice as much good in the world. just let me know how.
so i've had a year to think about this..
the rubber bracelets are out..but how about silly bands. its meant to me, I'm certain of it.
Nathan Okuley
Personal Founder and CEO of Illuminate Media and Marketing, Gen Y mindset of Growth Matrix, and 1-month employee of Starbucks Corporation.
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